Keywords – Backbone Of The Business

A- Method

1. Main keyword in search bar of Amazon

2. Running X-ray on SERP

3. Selecting the most relevant top-selling competitors

4. Running Cerebro (Reverse ASIN)

5. Download data and upload in Google Sheet

6. Putting COUNTIF formula to get the Relevancy Score — so on the basis of Relevancy Score as well as SV, the keywords can be gathered

7. Utilizing those keywords in PPC and SEO

B- Method

Likewise, we use DD, select competitors and Dive — and it gives us a good number of keywords as well as competitors comparisons.

Hold On!

What I do when I am in need of more and more keywords — 2 cents from my side.

Something Additional

I do more detailed keyword research in addition to above mentioned — a small change in the initial phase.

I choose similar sub-categories of the product and pick best-performing relevant competitors.
Then I reverse ASIN all those and check for more juice.

For Example

I am seeking for “jade roller”.

I will search for relevant competitors in both sub-categories:

1. Facial Rollers

2. Facial Skin Care Sets & Kits